QUESTION: How can I make sure my cover letter is interesting enough to capture the attention of a recruiter or hiring manager?

Kate Williamson, Scientech Resumes

A captivating cover letter must do 3 things: 1) make a connection with the reader, 2) briefly address the employer’s needs and how your skills and experiences can meet those needs. Share relevant highlights from your work history or academics to back up your claims and 3) inspire the reader to take action … aka call you for an interview! Be memorable and follow up after you apply.

Angela Watts, MyPro Business Services, LLC

Write for the audience (typically an HR professional and the hiring manager). Use familiar language (pulled from their website or the posting) and a voice that aligns with their company culture (e.g. don’t be formal if they are casual and progressive). Include accomplishment statements that demonstrate your unique value and align
with the duties and goals of their position.

Cheryl Milmoe, Cardinal Expert Résumés

Decisions about which candidate to hire are often resolved because of a great cover letter. Recruiters and hiring managers already know an applicant’s skill and experience from their resume. What they can’t see is the human side of the candidate. A clever, well written cover letter, one that shows personality or even a sense of humor appropriately expressed, can win the day!/p>

Kiersten Troutman, Second Glance Résumés

Employers are interested in knowing what you can do for them. Try to avoid writing a cover letter that plays to your needs and wants. Instead, focus on identifying what you know about them, why you are applying with them, and perhaps a specific example or two on how you’ve met some of their needs in previous experiences. In a nutshell, focus on them and how you would be an asset to their mission..

Edward Lawrence, Getstarted LLC

If you follow the standard advice to use three standard (and boring) paragraphs, your letter won’t interest anyone. Be different. Start with “why.” Open up. Reveal your passion. Tell the employer why you love what you do and what led you to apply for the job. Don’t regurgitate your resume; expand on it. Passion plus accomplishments will catch their attention.

Rebecca Bosl, Dream Life Team

A cover letter should explain why you want to work at a place of employment and why you’re qualified. It should be brief with very short paragraphs and make use of bullets. Beyond this, you can make a cover letter interesting by showing your personality. Use storytelling techniques to creatively explain why you’re the best person for the job.

Grant Cooper, Strategic Resumes & Business Plans

Cover letters represent your opportunity to display the research you have done on the intended company and position. Additional research may reveal the “pain point” or challenges that the company is experiencing within a competitive business environment. By conveying your knowledge of the company and addressing the challenges it faces, your cover letter will position you as a leading candidate.

Mill Montejo, The Talent Mill | Job Search Superhero | Dr Mill Computer Wiz

We write a “Human Voice” cover letter for our clients which details how they can immediately address the employer’s needs. We thoroughly research the candidate’s background history as well as the company to learn how to align their stories. We write a brief summary about how our client is the right fit for the job naming job requirements on the left and how they will address each one on the right.

Brenda Bernstein, The Essay Expert LLC

To capture the attention of a hiring manager, write a different cover letter for each job you apply for. Convey to the company that you understand their needs. Explain how the company’s mission and values align with your own. Then provide examples of your accomplishments that speak as specifically as possible to the main qualifications needed for the position.

Anne Barnwell

Resumes are about you, cover letters should be about the company. Creating a targeted cover letter, specific to that company, outlining why you’re applying and how you can make an impact, is going to get more attention than a templated cover letter.

Work with the Best

Find a Resume Expert

If you’re looking for more information on how to write a great resume – or get an expert to help you with yours – you’ve come to the right place! This site was created by the National Resume Writers’ Association (NRWA), a US-based non-profit association with members from around the world who are dedicated to learning about and providing expertise in resume writing to all job seekers.

The National Résumé Writers’ Association

9 Newport Drive #200, Forest Hill, MD 21050

Thanks for checking out ResumeExperts.theNRWA.com! For more on our association and certification, see www.thenrwa.com

Member Services: 1.877.THE.NRWA or info@thenrwa.com

Copyright © 2018 The National Résumé Writers’ Association